subtitled A Woman’s Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit

unfortunately this book about marketing and publicity turned out to not be what i was expecting. i saw this mentioned somewhere and remember it as being described with more of a new business slant. this isn’t necessarily not geared towards new businesses, but is geared towards a different type of business than i was thinking it was—that is, one looking for publicity in major media outlets.

i just skimmed through it, read a bit of a chapter, and saw that there wasn’t a whole lot that i was going to get out of this.